Strategic Product Management™ (SPM) – this two-day core seminar provides attendees with the knowledge, skills and tools to effectively plan and market technology products and services. Product management is a domain that holds two disciplines: product planning and product marketing. Accordingly, this seminar is based on the Blackblot Product Manager’s Toolkit™ (PMTK) and PMTK Action Model – a comprehensive set of product planning and product marketing work templates, and accompanying process methodology, that illustrate notable best practices and processes (used by top technology companies) to create successful market-driven products.
Procedural Requirements Management™ (PRM) – this one-day advanced seminar provides attendees with the knowledge, skills and tools to effectively identify and articulate market requirements. Ambiguous market requirements lead to flawed products and dissatisfied customers, but well-defined market requirements are the basis for a smooth development process and marketplace success. This seminar demonstrates effective practices that clearly identify and articulate market requirements. The outcome is a whole “Market Requirements Document” (MRD) that represents an intelligent commitment to customers.
Business and Market Planning™ (BMP) – this one-day advanced seminar provides attendees with the knowledge, skills and tools to effectively contribute to business and market planning activities. Companies operate in dynamic and complex environments that impact their ability to be profitable. Consequently, it only makes sense to pre-plan the direction of a business so that the products and services it provides meet the overall business objectives. This seminar explores key concepts and processes used in formulating plans that evaluate market opportunities and shape the resulting marketing efforts; i.e., business cases and market plans.
Market-Value Pricing™ (MVP) – this one-day advanced seminar provides attendees with the knowledge, skills and tools to effectively contribute to product pricing activities. Pricing is immensely complex, multi-varied, and driven by numerous conjoint considerations with far reaching consequences. This seminar delineates useful concepts, models and processes that aid the making of actual pricing decisions.
Interactivity and Communication™ (IC) – this one-day advanced seminar provides attendees with the knowledge, skills and tools to effectively communicate with diverse audiences and individuals encountered in the course of a product manager’s job. Soft skills are non-technical business skills that often impact the success of development projects more than technological skills. The need for specific soft skills has become imperative to product managers’ job performance, as nowadays many of their activities are outbound oriented. This seminar explores crucial soft skills, specifically in the context of a product manager’s line of work.
Product Management, New Product Strategy, Emerging Markets Consulting and Training in India 